Monday, April 13, 2009

Making Connections

http://www.politico.com/news/stories/0409/21134.html

9 comments:

Lauren Linzmeier said...

"Avalanche! Agenda Fuels Ad Landslide": Issue advocacy campaigns have gained popularity, particularly because President Obama's economic stimulus policies have made much money available to affect primarily social policy. Rather than being strictly economic or foreign policy, Obama has combined government spending (economic stimulus) with spending on domestic programs, which constitute social policy. Popular social policy topics include healthcare, the environment, and healthcare, and it seems nearly every interest group wants to comment on each of these topics and influence public opinion. For example, The American Coalition for Clean Coal Technology combines an energy, health, and environmental interest. I think most interest groups are most concerned with social policy because the American people are concerned most with laws that will affect them everyday. It is also possible that a renewed interest in politics stems from the economic crisis, and President Obama's message of bipartisanship and political cooperation between all agents in the political system.

Alex said...

This is an unprecedented amount of money for issue advocacy groups and PACs. Although, right now, it doesn't seem strange at all to see these organizations paying so much money. With the stimulus package out of the way, the White House and Congress will be concentrating on healthcare, education, and labor rights. These social issues will attract so much media and coverage that organizations will be even more motivated to pay for air time.

Alex said...

By airing these ads, the mood of the country can easily be swayed for or against a certain policy stance. TV's influence on America's politics will continue to grow. In the future, organizations will spend even more...

jorie d. said...

The ads were approving and disapproving new plans to help with the gas and oil issues, environment and energy,and labor, stimulus, and budget related issues. All of these issues were made so that our living conditions could be met and that the country could start pulling ourselves out of this recession. However, these ads did end up costing a lot of money, as much as 270 million dollars just to get the word out there and to get allies for the programs or allies against the programs to help get the country out of the recession.

jorie d. said...

Obama didnt even get the chance to have his honeymoon because the ads starting going on air almost immediatly after his inauguration on Jan. 20th. The ads were approving and disapproving new plans to help with the gas and oil issues, environment and energy,and labor, stimulus, and budget related issues. All of these issues were made so that our living conditions could be met and that the country could start pulling ourselves out of this recession. However, these ads did end up costing a lot of money, as much as 270 million dollars just to get the word out there and to get allies for the programs or allies against the programs to help get the country out of the recession.

Alex Ochoa said...

In the article, "Avalanche! Agenda Fuels Ad Landslide", the article stresses the impact that advertisements have had during the Obama Administration. The White House is hoping that with all the money that they are putting into these advertisements that they will leave a lasting impression on the people. By investing so much money in to important topics that have arisen recently such as health care and our current energy situation, people will be able to listen in on different opinions. From doing this it is certain that these advertisements will affect citizens one way or another.

Sanjit said...

The article effectively illustrates the enormous amount of spending used for issue advocacy ads. The article estimates that, "It’s an unprecedented clip, experts say, a breakneck pace that could yield more than $1 billion in issue ad buys before the end of the year." Obama's adminsitration has sparked spending by these groups that many see as excessive and superlative, yet when one examines the issues they realize how important this mobilization is. The renewed emphasis on following both domestic and foreign affais remains vital in efficiently combating today's problems, because with increased awareness comes more focus on the public policy in the United States. The focus of there ads will stress things such as healthcare, stimulus packages, and immigration reform, rather than foreign policy.

Marissa said...

"Avalanche! Agenda Fuels Ad Landslide" shows how Obama's numerous reform ideas have already impacted the media. PACs and other groups are trying to push to get the reforms that they like passed, and they're willing to spend an unprecedented amount of money to promote these reforms. The easiest way for these groups to promote their reforms is through advertisements, especially on television. Since many people are already attached to the media, this is an effective way to get their messages across.

erod said...

Avalache!......... The article shows how ads. have been working during obamas presidency. Spending about millions to billions of dollars way ahead of the mark from the last president. All these ads of course will soon enough help the pepole by trying to influence more money on education, health, and enviornmental interests. Yes, most people are concern with the laws and how they will affect their life but interest groups need to start getting the word out and making the public aware.